Socioeconomic Profile of Tourists with a Greater Circular Attitude and Behaviour in Hotels of a Sun and Beach Destination

Carlos Rodríguez, Marta Jacob and Carmen Florido
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Carlos Rodríguez: Department of Applied Economic Analysis, University of Las Palmas de Gran Canaria, 35017 Las Palmas de Gran Canaria, Spain
Marta Jacob: Department of Applied Economics, University of the Balearic Islands, E-07122 Palma, Spain
Carmen Florido: Department of Applied Economic Analysis, University of Las Palmas de Gran Canaria, 35017 Las Palmas de Gran Canaria, Spain

IJERPH, 2020, vol. 17, issue 24, 1-28

Abstract: This work aims to analyse the attitude towards circular economy (CE) and the environmental behaviour and circular practices among tourists of a well-known mature sun and beach destination. The study was conducted on a sample of tourists who visited Gran Canaria and stayed at a hotel establishment. Findings show that: (a) Older tourists have a higher pro-environmental or circular attitude in hotel establishments than younger ones; (b) most tourists are willing to pay more for environmentally friendly or green hotels and this is related to socio-demographic variables; (c) the majority of tourists believe that it is important for the hotel to have an energy-saving policy; (d) tourists’ attitude towards circular practices varies according to socio-economic profile; (e) the most common sustainable hotel practices carried out by tourists are the use of recycling bins and reusable towel and linen schemes; (f) women report a higher circular behaviour than men; and (g) 86.5% of tourists carry out the same CE practices on holidays as in their place of residence. Study findings could be useful to design the transition from a linear model to a circular model in the hotel industry of a destination as it identifies the areas that the industry must promote to reach this transition.

Keywords: circular economy; tourist behaviour; tourist attitude; hotel industry; sustainability; destination (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jijerp:v:17:y:2020:i:24:p:9392-:d:462384

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