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Scale-Up and Scale-Out of a Gender-Sensitized Weight Management and Healthy Living Program Delivered to Overweight Men via Professional Sports Clubs: The Wider Implementation of Football Fans in Training (FFIT)

Kate Hunt, Sally Wyke, Christopher Bunn, Craig Donnachie, Nicky Reid and Cindy M. Gray
Additional contact information
Kate Hunt: Institute for Social Marketing, University of Stirling, Stirling FK9 4LA, UK
Sally Wyke: Institute of Health and Wellbeing, University of Glasgow, Glasgow G12 8QQ, UK
Christopher Bunn: Institute of Health and Wellbeing, University of Glasgow, Glasgow G12 8QQ, UK
Craig Donnachie: Institute of Health and Wellbeing, University of Glasgow, Glasgow G12 8QQ, UK
Nicky Reid: Scottish Professional League Trust (SPFL-T), Glasgow G42 9DE, UK
Cindy M. Gray: Institute of Health and Wellbeing, University of Glasgow, Glasgow G12 8QQ, UK

IJERPH, 2020, vol. 17, issue 2, 1-32

Abstract: Increasing prevalence of obesity poses challenges for public health. Men have been under-served by weight management programs, highlighting a need for gender-sensitized programs that can be embedded into routine practice or adapted for new settings/populations, to accelerate the process of implementing programs that are successful and cost-effective under research conditions. To address gaps in examples of how to bridge the research to practice gap, we describe the scale-up and scale-out of Football Fans in Training (FFIT), a weight management and healthy living program in relation to two implementation frameworks. The paper presents: the development, evaluation and scale-up of FFIT, mapped onto the PRACTIS guide; outcomes in scale-up deliveries; and the scale-out of FFIT through programs delivered in other contexts (other countries, professional sports, target groups, public health focus). FFIT has been scaled-up through a single-license franchise model in over 40 UK professional football clubs to 2019 (and 30 more from 2020) and scaled-out into football and other sporting contexts in Australia, Canada, New Zealand, England and other European countries. The successful scale-up and scale-out of FFIT demonstrates that, with attention to cultural constructions of masculinity, public health interventions can appeal to men and support them in sustainable lifestyle change.

Keywords: obesity; men’s health; weight loss interventions; health behavior change; physical activity; context; implementation; scalability and sustainability of interventions; scale-up; scale-out (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
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