How to Form Wellbeing Perception and Its Outcomes in the Context of Elderly Tourism: Moderating Role of Tour Guide Services

Jinsoo Hwang, Jinkyung Jenny Kim, Jenni Soo-Hee Lee and Noman Sahito
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Jinsoo Hwang: The College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea
Jinkyung Jenny Kim: School of Hotel and Tourism Management, Youngsan University, 142 BansongBeltway, Haeundae-Gu, Busan 48015, Korea
Jenni Soo-Hee Lee: The College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea
Noman Sahito: Department of City & Regional Planning, Mehran University of Engineering & Technology, Jamshoro 76062, Pakistan

IJERPH, 2020, vol. 17, issue 3, 1-16

Abstract: Many people travel to improve their wellbeing perception (WBP), and senior tourists in South Korea are no exception in that they hope to enhance their quality of life through tourism. As such, this study explored the significance of WBP in the senior tourism industry in South Korea. The current paper collected samples from 349 senior tourists. Analysis of data indicated that brand prestige contributes to increasing WBP among seniors and improving consumer attitude. In addition, it was found that WBP positively affects both consumer attitude and word-of-mouth (WOM). Lastly, tour guide services moderated the relationship between (1) brand prestige and WBP and (2) consumer attitude and WOM. The current paper then presents theoretical and practical implications of the statistical results.

Keywords: quality of life; tour guide; brand prestige; senior tourists; word-of-mouth (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

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