Healthy Water-Based Tourism Experiences: Their Contribution to Quality of Life, Satisfaction and Loyalty

Ana María Campón-Cerro, Elide Di-Clemente, José Manuel Hernández-Mogollón and José Antonio Folgado-Fernández
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Ana María Campón-Cerro: Department of Business Management and Sociology, School of Business Studies and Tourism, University of Extremadura, Avda. de la Universidad s/n, 10071 Cáceres, Spain
Elide Di-Clemente: Department of Business Management and Sociology, Research Institutes, LAB 0L3, University of Extremadura, Avda. de las Ciencias s/n, 10004 Cáceres, Spain
José Manuel Hernández-Mogollón: Department of Business Management and Sociology, School of Business Studies and Tourism, University of Extremadura, Avda. de la Universidad s/n, 10071 Cáceres, Spain
José Antonio Folgado-Fernández: Department of Financial Economics and Accounting, School of Business Studies and Tourism, University of Extremadura Avda. de la Universidad s/n, 10071 Cáceres, Spain

IJERPH, 2020, vol. 17, issue 6, 1-19

Abstract: The scientific literature on tourism identifies two driving trends: the quest for experientiality and the growing connection between holidays and quality of life. The present research focuses on water-based activities practiced with a healthy purpose, capable of driving positive economic, social and environmental effects on the territory where this type of tourism is developed. Considering the growing demand of experiential tourism, it is important to assess the experiential value of these practices and their impact on the quality of life, satisfaction and loyalty. A sample of 184 customers of thermal spas and similar establishments was used to test the structural model proposed, employing the partial least squares technique. The results show the experiential value of healthy water-based activities and confirm their positive impact on the individuals’ quality of life, satisfaction and loyalty towards both the experience and the destination.

Keywords: natural settings; water-based experiences; health tourism; quality of life; destination marketing (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

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