Engagement with a Web-Based Health Promotion Intervention among Vocational School Students: A Secondary User and Usage Analysis

Gerrit Stassen, Christopher Grieben, Ingo Froböse and Andrea Schaller
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Gerrit Stassen: Working Group Physical Activity-Related Prevention Research, Institute of Movement Therapy and Movement-oriented Prevention and Rehabilitation, German Sport University Cologne, D-50933 Cologne, Germany
Christopher Grieben: Department 1: Movement-oriented Prevention and Rehabilitation Sciences, Institute of Movement Therapy and Movement-oriented Prevention and Rehabilitation, German Sport University Cologne, D-50933 Cologne, Germany
Ingo Froböse: Department 1: Movement-oriented Prevention and Rehabilitation Sciences, Institute of Movement Therapy and Movement-oriented Prevention and Rehabilitation, German Sport University Cologne, D-50933 Cologne, Germany
Andrea Schaller: Working Group Physical Activity-Related Prevention Research, Institute of Movement Therapy and Movement-oriented Prevention and Rehabilitation, German Sport University Cologne, D-50933 Cologne, Germany

IJERPH, 2020, vol. 17, issue 7, 1-17

Abstract: Engagement with web-based interventions is both generally low and typically declining. Visits and revisits remain a challenge. Based on log data of a web-based cluster randomized controlled trial conducted in vocational schools, the present secondary analysis aimed to identify influencing factors on initially logging in to a health promotion platform among young adults and to examine the engagement over the course of an eight-week intervention. Data of 336 students (62.2% female, age span 18–25) from two intervention arms (web-based intervention and web-based intervention with an additional initial face-to-face contact) was included. Binary logistic regression and log-data visualization were performed. An additional initial face-to-face contact (odds ratio (OR) = 2.971, p = 0.005), female sex (OR = 2.237, p = 0.046) and the health-related skill “dealing with health information” (OR = 2.179, p = 0.030) significantly increased the likelihood of initially logging in. Other variables showed no influence. 16.6% of all potential users logged in at least once, of which 57.4% revisited the platform. Most logins were tracked at the beginning of the intervention and repeated engagement was low. To increase the engagement with web-based interventions, health-related skills should be fostered. In addition, a strategy could be to interlink comparable interventions in vocational schools more regularly with everyday teaching through multi-component interventions.

Keywords: web-based platform; vocational school students; initial face-to-face contact; engagement; logistic regression; log-data visualization (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
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