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Addressing Sustainable Social Change for All: Upcycled-Based Social Creative Businesses for the Transformation of Socio-Technical Regimes

Sara Calvo, Andrés Morales, Pedro Núñez-Cacho Utrilla and José Manuel Guaita Martínez
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Sara Calvo: Business and Communication Department, Universidad Internacional de la Rioja, 26009 La Rioja, Spain
Andrés Morales: Business and Communication Department, Universidad Internacional de la Rioja, 26009 La Rioja, Spain
Pedro Núñez-Cacho Utrilla: Polytechnic School of Linares, University of Jaén, 23071 Jaén, Spain
José Manuel Guaita Martínez: Business Deparment, Valencian International University, 46002 Valencia, Spain

IJERPH, 2020, vol. 17, issue 7, 1-16

Abstract: The global challenges caused by socio-economic inequalities, climate change and environmental damage caused to ecosystems, require changes in human behavior at all organizational levels, including companies, governments, communities, and individuals. In this context, it is important to analyse how social and creative companies that work in the fashion and industrial design recycling sector can address sustainable social change. In this paper, we propose an analysis in the countries of the global South. To learn how grassroots innovations can contribute to the development of sustainable strategies, we perform the framework of Technical transitions. We analyze the three main areas of activity that constitute an effective niche construction: social networks, expectations and visions, and learning. A qualitative methodology is used, a video case study with six grassroots organizations in South Africa, Sri Lanka, Malaysia, and Brazil. The results reflect the important role played by these grassroots innovations, contributing to the development of social and creative recycling companies that address socio-economic and environmental problems.

Keywords: upcycling; socio-technical regimes; niches; social and creative enterprises; grassroots organizations; video research (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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