Understanding the Underlying Psychosocial Determinants of Safe Food Handling among Consumers to Mitigate the Transmission Risk of Antimicrobial-Resistant Bacteria

Claudia Freivogel and Vivianne H. M. Visschers
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Claudia Freivogel: School of Applied Psychology, University of Applied Sciences and Arts Northwestern Switzerland, 4600 Olten, Switzerland
Vivianne H. M. Visschers: School of Applied Psychology, University of Applied Sciences and Arts Northwestern Switzerland, 4600 Olten, Switzerland

IJERPH, 2020, vol. 17, issue 7, 1-19

Abstract: In this study, we aimed to explore the psychosocial factors related to consumers’ safe food-handling behaviors to reduce the transmission risk of antimicrobial-resistant bacteria through food products. To this end, we investigated the extent to which the variables of the health action process approach (HAPA) and subjective norms can predict safe food handling by consumers. Data were collected from a representative sample of consumers belonging to the German-speaking part of Switzerland by administering a self-reporting questionnaire. The results showed that risk perception, self-efficacy, and positive outcome expectancy (i.e., the motivational phase of HAPA) were significant predictors of the intentions to handle food in a safe manner (see graphical abstract below). Additionally, in the volitional phase of HAPA, intention was found to be a significant predictor of safe food-handling behaviors. Contrary to expectations based on HAPA, action planning did not mediate the intention–behavior relationship. Only a small part of the variance in behavior was explained by coping planning and action control. The findings confirmed that the motivational phase of HAPA may be useful for determining safe food handling.

Keywords: antimicrobial resistance; consumer behavior; health action process approach; psychosocial determinants; safe food handling; subjective norm (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
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