Exploring Factors Affecting the Acceptance of Genetically Edited Food Among Youth in Japan

Mohamed Farid, Jianfei Cao, Yeongjoo Lim, Teruyo Arato and Kota Kodama
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Mohamed Farid: Graduate School of Technology Management—MOT, Ritsumeikan University, Osaka 567-8570, Japan
Jianfei Cao: Graduate School of Technology Management—MOT, Ritsumeikan University, Osaka 567-8570, Japan
Yeongjoo Lim: Faculty of Business Administration, Ritsumeikan University, Osaka 567-8570, Japan
Teruyo Arato: Hokkaido University Hospital, Hokkaido University, Sapporo 060-8648, Japan
Kota Kodama: Graduate School of Technology Management—MOT, Ritsumeikan University, Osaka 567-8570, Japan

IJERPH, 2020, vol. 17, issue 8, 1-22

Abstract: Genetically edited food utilizes new techniques that may decrease all of the risks associated with genetically modified food, or “GMO” food. Safety and labeling regulations for genetically edited food are still new, and it is challenging for the consumer to differentiate it from conventional food. Although genetically edited food has the potential for reducing the risks associated with the gene introduction process, consumer perceptions toward it are still unclear. The research has compared the regulations governing GMO food and genetically edited food in Japan, Europe, and the United States. We found that the genetically edited food regulations in Japan are the most science-based, in the meaning that genetically edited food products are allowed to be sold without any safety evaluation. Based on the difference among regions, we further studied the potential acceptance level for such products among Japanese consumers, where regulation seemed science-based as policy. To understand the factors that may affect the adoption of genetically edited food among youth in Japan, we utilized the structural equation modeling (SEM) method with 180 surveys of Japanese university students to measure six factors: Knowledge, Attitude Towards Technology, Perceived Benefits, Perceived Risks, Trust, and Willingness to Purchase. The survey was conducted twice with an intervention in the middle to measure the effect of science communication, and we found significant differences when comparing the two datasets. The results of this survey indicate the importance of increasing knowledge and the positive role of science communication in increasing the adoption and trust of biotechnology products, such as genetically edited food.

Keywords: genetically edited food; consumer acceptance; structural equation modeling; Japan; benefits; risk; willingness to purchase; science communication; regulations (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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