Tipsters and Addiction in Spain. Young People’s Perception of Influencers on Online Sports Gambling

Juan Enrique Gonzálvez-Vallés, José Daniel Barquero-Cabrero, David Caldevilla-Domínguez and Almudena Barrientos-Báez
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Juan Enrique Gonzálvez-Vallés: Communication Theories and Analysis, Faculty of Information Science, Complutense University of Madrid, 28040 Madrid, Spain
José Daniel Barquero-Cabrero: Marketing Department, ESERP Business & Law School, 28016 Madrid, Spain
David Caldevilla-Domínguez: Communication Theories and Analysis, Faculty of Information Science, Complutense University of Madrid, 28040 Madrid, Spain
Almudena Barrientos-Báez: Education Department, European University of Madrid, 28108 Madrid, Spain

IJERPH, 2021, vol. 18, issue 11, 1-13

Abstract: This research analyzes young people’s perception of the presence of tipsters as influencers on online sports gambling and whether their presence can promote addiction to this activity. To achieve this goal, we designed a questionnaire that was administered to young people in public universities in Madrid, being answered by 1032 individuals, out of whom 613 claimed to be regular bettors. We proceeded to the factor analysis of the variables with a high or very high correlation, and results showed that young people perceive a clear relationship between gambling and addiction. An even more enlightening aspect is the result that links tipsters with addiction to online sports gambling; young people’s perception correlates both concepts with extraordinary strength. This study’s main conclusion makes it clear that there is a huge amount of influence of tipsters on the world of online sports betting, as well as the risk of marrying these two concepts, since young people perceive that either they or others could be initiated into the world of problem gambling.

Keywords: tipsters; addiction; gambling; young people; regulation (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2021
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