Sustainability of Household Food Waste Reduction: A Fresh Insight on Youth’s Emotional and Cognitive Behaviors

Saman Attiq, Ka Yin Chau, Shahid Bashir, Muhammad Danish Habib, Rauf I. Azam and Wing-Keung Wong
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Saman Attiq: Air University School of Management, Air University Islamabad, Islamabad 54000, Pakistan
Ka Yin Chau: Faculty of Business, City University of Macau, Macau 999078, China
Shahid Bashir: Business Studies Department, Namal Institute, Mianwali 42250, Pakistan
Muhammad Danish Habib: Department of Business Administration, Air University Islamabad, Aerospace and Aviation Campus Kamra, Attock 43350, Pakistan
Rauf I. Azam: Punjab University of Technology Rasul, Mandi Bahauddin 50380, Pakistan

IJERPH, 2021, vol. 18, issue 13, 1-23

Abstract: The sustainability of food waste is one of the most important contemporary economic, social, and environmental issues that encompasses useful academic, practical, and policymaking implications. Under the domain of sustainability, food waste is a serious global challenge with a growing public, political, and corporate concern. Existing literature regarding the sensitization of consumers and the promotion of waste cautious behaviors still has much room for improvement in household waste. To bridge the gap in the literature, this study identifies and examines determinants of young consumers’ food waste reduction behavior in households. Using a sample size of 391 young consumers of household food products from Pakistan, a full-scaled administrative survey is conducted, and our hypotheses are empirically tested by using the PLS structural modeling equation. Our findings reveal significant impacts from both cognitive and emotional aspects on sustainable food waste reduction behavior. Our results have several important implications for policymakers and all the stakeholders, especially for marketers, including advertising strategies, policies to mitigate the impact of food waste, and the development of educational programs related to food waste.

Keywords: waste management; sustainable food waste reduction; household behaviors; anticipated guilt; perceived busyness; developing countries (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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