Understanding Tourist Behavioural Intention When Faced with Smog Pollution: Focus on International Tourists to Beijing

Wenjia-Jasmine Ruan, Junjae Lee and Hakjun Song
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Wenjia-Jasmine Ruan: School of Tourism Management, Sun Yat-sen University, Zhuhai 519000, China
Junjae Lee: Department of Convention and Hotel Management, Hannam University, Daejeon 34430, Korea
Hakjun Song: Department of Hotel and Service Management, Pai Chai University, Daejeon 35345, Korea

IJERPH, 2021, vol. 18, issue 14, 1-17

Abstract: This study examines the behavioural intentions of international tourists travelling to Beijing when faced with smog pollution. An extended MGB (model of goal-directed behaviour) was employed as the theoretical framework by integrating mass-media effect and perception of smog. The role of mass-media effect and perception of smog were considered as new variables in the international tourist’s decision-making process for travel to Beijing. Structural equation modelling (SEM) was employed to identify the structural relationships among research variables. Our research results showed a strong correlation between positive anticipated emotion and desire. The mass-media effect is a significant (direct) predictor of both the perception of smog and behavioural intention. The Chinese government could attach great importance to the mass-media effect to reduce the negative impact caused by smog pollution on inbound tourism.

Keywords: smog pollution; inbound tourism; behavioural intention; mass media; MGB (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2021
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