Investigating the Linkages between BMI, Body Image, and SATAQ among Young Asian Females

Jane Lu Hsu, Rainbow Tsai-Ling Hung and Melchior Antoine
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Jane Lu Hsu: Department of Marketing, National Chung Hsing University, Taichung 402204, Taiwan
Rainbow Tsai-Ling Hung: Department of Marketing, National Chung Hsing University, Taichung 402204, Taiwan
Melchior Antoine: Department of Marketing, National Chung Hsing University, Taichung 402204, Taiwan

IJERPH, 2021, vol. 18, issue 14, 1-11

Abstract: Sociocultural attitudes toward appearance and its linkage to body mass index (BMI) and body image is a relationship worth studying, especially in Asia, where the idealization of thinness can be prominent. The Sociocultural Attitudes Toward Appearance Questionnaire (SATAQ) developed by Heinberg et al. in 1995 was used in this study to examine whether these beliefs have been internalized. Furthermore, the Body Esteem Scale (BES) was used to quantify body image. The formal in-person survey was administered in Taipei, Taiwan. There were 301 valid samples out of 330 surveyed respondents. To enhance the representativeness of the samples, a stratified sampling technique was applied to generate survey data with valid samples following gender and age distributions of the population between the ages of 14 and 28. The internalization dimension represented how strongly the respondents considered the importance of the socially accepted concept of appearance based on personal perceived social norms. The other dimension, awareness, represented the sociocultural pressures from the outside world, such as from the image of slimness illustrated in the media or group, in comparison to personal beliefs. Our results demonstrated that respondents with above-normal BMIs internalized the socially preferred standards of thinness more than respondents with normal or under-normal BMIs. Furthermore, results also revealed, overall, a negative relationship between SATAQ and body image and between body image and BMI. The study highlights the need to emphasize “fitness over thinness” to help improve negative body image among young Asian females.

Keywords: sociocultural attitudes; body mass index; body image; Asia (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2021
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