The Impact of the COVID-19 Pandemic on Tourists’ WTP: Using the Contingent Valuation Method

Chang-Young Jeon and Hee-Won Yang
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Chang-Young Jeon: Department of Tourism Administration, Kangwon National University, Chuncheon-si 200-701, Korea
Hee-Won Yang: Division of Research, Research Institute for Gangwon, Chuncheon-si 244-61, Korea

IJERPH, 2021, vol. 18, issue 16, 1-14

Abstract: This study estimated tourists’ willingness to pay (WTP) for tourist sites or facilities in the prolonged COVID-19 pandemic by applying the dichotomous choice-contingent valuation method to two different tourism destination types. A survey was conducted among domestic tourists in South Korea who had visited destinations within the last six months. We conducted a logistic regression with 1283 effective samples. The results showed differences in tourists’ WTP, depending on type, and the factors affecting WTP differed. Tourists with higher tourism attitude and knowledge of tourism risk exhibited a higher WTP. Tourists with higher perceived risk of infectious disease exhibited less WTP.

Keywords: willingness to pay; contingent valuation method; knowledge of tourism risk; perceived risk; attitude (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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