The Effect of Functional Motivation on Future Intention to Donate Blood: Moderating Role of the Blood Donor’s Stage

Lifan Zhang, Meilin Yao, Hongrui Liu and Shuang Zheng
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Lifan Zhang: Faculty of Psychology, Beijing Normal University, Beijing 100875, China
Meilin Yao: Faculty of Psychology, Beijing Normal University, Beijing 100875, China
Hongrui Liu: Faculty of Psychology, Beijing Normal University, Beijing 100875, China
Shuang Zheng: Faculty of Psychology, Beijing Normal University, Beijing 100875, China

IJERPH, 2021, vol. 18, issue 17, 1-11

Abstract: The low retention rate and lack of long-term blood donors are still worldwide problems, and the fostering and retaining of more blood donors has posed an urgent problem that requires a solution. The purpose of this study was to explore the role of functional motivation and blood donor stage in the future intention to donate blood. Three sites in China provided 252 blood donors who filled out a questionnaire including the volunteer function inventory, their future intention to donate blood, number of blood donations and demographic information. Based on a functional motivation approach, we investigated the motivations that influence unpaid blood donors’ future intention through qualitative interview methods. The results showed that blood donor stage moderated the relationship between values motivation and future intention to donate blood. More specifically, the predictive effect of values motivation on future intention decreased gradually from new donors to regular donors. Our study found that the effect of various motivations on blood donors’ intention was conditional; this effect changed with the development of blood donor behavioral stages. The results are significant in practice for establishing effective intervene strategies in maintaining blood donors.

Keywords: blood donation; intention; function approach; motivation; blood donor stage (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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