Regional Travel as an Alternative Form of Tourism during the COVID-19 Pandemic: Impacts of a Low-Risk Perception and Perceived Benefits

Xin Wang, Ivan Ka Wai Lai, Quan Zhou and Yu He Pang
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Xin Wang: Faculty of International Tourism and Management, City University of Macau, Macau 999078, China
Ivan Ka Wai Lai: Faculty of International Tourism and Management, City University of Macau, Macau 999078, China
Quan Zhou: Faculty of International Tourism and Management, City University of Macau, Macau 999078, China
Yu He Pang: Faculty of International Tourism and Management, City University of Macau, Macau 999078, China

IJERPH, 2021, vol. 18, issue 17, 1-17

Abstract: Previous COVID-19 tourism research has not considered the positive impact of a low-risk perception and a perception of the benefits of regional travel on taking alternative tourism. This study attempts to fill the research gap and examine the positive effect of these perceptions on tourists’ attitudes to regional travel and intentions to undertake regional travel during the COVID-19 pandemic. A survey of 278 respondents confirmed that the perceived benefit positively influences tourists’ attitudes and travel intentions, but that a low-risk perception only positively affects their attitudes. This study contributes to tourism risk management research by introducing the concept of a low-risk perception as a positive factor. For tourism recovery, it finds that relaxation, value, and convenience are benefits to drive people to travel.

Keywords: low-risk perception; perceived benefit; alternative tourism; Greater Bay Area in China; travel during and after the COVID-19 era (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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