Audiovisual Content to Promote Women Scientists on the YouTube Channels of Spanish Biosanitary Research Institutes

Javier Almela-Baeza, Beatriz Febrero, Antonio Pérez-Manzano, Adrián Bonache-Ibáñez and Pablo Ramírez
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Javier Almela-Baeza: Faculty of Communication and Documentation, University of Murcia, 30100 Murcia, Spain
Beatriz Febrero: Department of Surgery, Pediatrics, Gynecology and Obstetrics, Instituto Murciano de Investigaciones Biosanitaria IMIB-Arrixaca, School of Medicine, University of Murcia, 30100 Murcia, Spain
Antonio Pérez-Manzano: Department of Evolutionary Psychology and Education, University of Murcia, 30100 Murcia, Spain
Adrián Bonache-Ibáñez: Department of Evolutionary Psychology and Education, University of Murcia, 30100 Murcia, Spain
Pablo Ramírez: Department of Surgery, Pediatrics, Gynecology and Obstetrics, Instituto Murciano de Investigaciones Biosanitaria IMIB-Arrixaca, School of Medicine, University of Murcia, 30100 Murcia, Spain

IJERPH, 2021, vol. 18, issue 18, 1-11

Abstract: YouTube is an appropriate social network for disseminating scientific audiovisual content, and this content can help to make the position of women in science, and gender equality, more visible. The aim of this study is to analyse the visibility of women scientists on the YouTube channels of Spanish biosanitary research institutes accredited by the Instituto de Salud Carlos III. A mixed study of the channels and communication departments of the institutions has been carried out, analysing metrics of audience impact, the type of audiovisual production and the use of YouTube in the institution. Of the 1914 videos analysed, 4% ( n = 76) of the content is related to the visibility of women scientists and has little impact. The audiovisual production is basic and informative, without a dramatic narrative structure and focused on transmitting the personal experiences of women scientists. It is necessary to invest resources in institutions to improve the production and dissemination of content that makes women in the scientific field more visible, especially among students.

Keywords: YouTube; visibility of women scientists; audiovisual postproduction; science and media; visual communication (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2021
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