Twenty-One Reasons for Implementing the Act-Belong-Commit—‘ABCs of Mental Health’ Campaign

Robert J. Donovan, Vibeke J. Koushede, Catherine F. Drane, Carsten Hinrichsen, Julia Anwar-McHenry, Line Nielsen, Amberlee Nicholas, Charlotte Meilstrup and Ziggi Ivan Santini
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Robert J. Donovan: School of Human Sciences, University of Western Australia, Perth 6009, Australia
Vibeke J. Koushede: Department of Psychology, University of Copenhagen, 1165 Copenhagen, Denmark
Catherine F. Drane: National Centre for Student Equity in Higher Education, Curtin University, Perth 6102, Australia
Carsten Hinrichsen: National Institute of Public Health, University of Southern Denmark, 5230 Odense, Denmark
Julia Anwar-McHenry: Western Australian Department of Education, Perth 6004, Australia
Line Nielsen: Department of Psychology, University of Copenhagen, 1165 Copenhagen, Denmark
Amberlee Nicholas: School of Public Health, Curtin University, Perth 6102, Australia
Charlotte Meilstrup: Department of Psychology, University of Copenhagen, 1165 Copenhagen, Denmark
Ziggi Ivan Santini: National Institute of Public Health, University of Southern Denmark, 5230 Odense, Denmark

IJERPH, 2021, vol. 18, issue 21, 1-12

Abstract: While there has been increased attention worldwide on mental health promotion over the past two decades, what is lacking in many countries around the globe is practical knowledge of what constitutes a population-wide mental health promotion campaign, and how such a campaign can be implemented. This paper provides such knowledge based on the development, implementation and evaluation of the Act-Belong-Commit campaign, the world’s first comprehensive population-wide public mental health promotion campaign which was launched in 2008 in Western Australia. Given the learnings from the full-scale implementation and evaluation of the campaign in Western Australia and its expansion nationally and internationally, along with the continuing and expanding evidence base for the campaign constructs, we crystallise 21 reasons why jurisdictions who wish to achieve the goals of the WHO and adopt the recommendations of the European framework on mental health and wellbeing should consider adopting or adapting Act-Belong-Commit when considering implementing a public mental health promotion campaign.

Keywords: mental health promotion; Act-Belong-Commit; mental health and wellbeing (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2021
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