The Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO

Jinjie Li, Jiayin Qi, Lianren Wu, Nan Shi, Xu Li, Yuxin Zhang and Yinyin Zheng
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Jinjie Li: School of Tourism Management, Shanghai Normal University, Shanghai 201418, China
Jiayin Qi: Institute of Artificial Intelligence and Change Management, Shanghai University of International Business and Economics, Shanghai 200336, China
Lianren Wu: Institute of Artificial Intelligence and Change Management, Shanghai University of International Business and Economics, Shanghai 200336, China
Nan Shi: School of Management, Shanghai University of International Business and Economics, Shanghai 200336, China
Xu Li: YunlianZhigao (Beijing) Information Technology Research Institute Co. Ltd., Beijing 100086, China
Yuxin Zhang: Institute of Artificial Intelligence and Change Management, Shanghai University of International Business and Economics, Shanghai 200336, China
Yinyin Zheng: School of Management, Shanghai University of International Business and Economics, Shanghai 200336, China

IJERPH, 2021, vol. 18, issue 22, 1-19

Abstract: Why does the continued use of social commerce platforms fail to promote consumer wellbeing? This study explores the roles of influencers, informational incentives and fear of missing out (FoMO) in the relationships between social commerce platform use and consumer mental health. Data were obtained through questionnaires, as well as constructing a research model. Statistical analysis and path analysis of the structural equation model were performed by the software IBM SPSS and AMOS, and the following results were obtained. (1) Influencer expertise and interactivity, informational incentives and FoMO have a significant impact on consumers’ continued use of social commerce platforms. (2) Materialism has no significant effect on consumer social commerce platform use. (3) FoMO mediates the relationships between informational incentives and continued use of social commerce platforms. (4) Consumers’ continuous use of social commerce platforms has a strong relationship with mental health. (5) Continued use of social commerce platforms can lead to intense social engagement, as well as more severe outcomes such as psychological anxiety and compulsive buying. The findings of the paper have important implications for the development of social business theory and management practice.

Keywords: influencer marketing; social commerce; FoMO; mental health; informational incentives; materialism; social engagement; psychological anxiety; compulsive buying (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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