Determinants of Consumers’ Online/Offline Shopping Behaviours during the COVID-19 Pandemic

JiHyo Moon, Yunseon Choe and HakJun Song
Additional contact information
JiHyo Moon: Institutional Research Team, Office of Graduate School, Korea University, 145, Anam-Ro, Seongbuk-Gu, Seoul 02841, Korea
Yunseon Choe: School of Community Resources and Development, Arizona State University, 411 N. Central Ave, Phoenix, AZ 85004, USA
HakJun Song: Department of Hotel and Convention Management, Pai Chai University, 155-40 Baejae-Ro, Doma-Dong, Seo-Gu, Daejeon 35345, Korea

IJERPH, 2021, vol. 18, issue 4, 1-15

Abstract: The COVID-19 pandemic has wreaked havoc in Korean society since the end of 2019. Unlike prior to the pandemic, when online and offline activities were conducted side-by-side, many aspects of consumers’ daily lives are only conducted online, especially shopping and meetings. This study analysed the characteristics of consumers who have used offline shopping channels during the pandemic. In addition, participants were asked how often they will use online and offline shopping channels after society stabilizes from COVID-19 in order to analyse what determinants will be used to select either online or offline shopping channels after the pandemic. This study will contribute to provide a deeper understanding of the consumption patterns of consumers (online vs. offline) during times of deep external impact, such as a pandemic.

Keywords: COVID-19; online shopping channel; offline shopping channel; ordered logit model (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (19)

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