Development and Evaluation of an Online Education-Entertainment Intervention to Increase Knowledge of HIV and Uptake of HIV Testing among Colombian Men Who Have Sex with Men (MSM)

Ana María del Río-González, Maria Cecilia Zea, Sarah K. Calabrese, Fabián Betancourt, Jorge Pacheco-Cabrales, Yacid Estrada-Santiago and Paul J. Poppen
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Ana María del Río-González: Department of Psychological and Brain Sciences, The George Washington University, Washington, DC 20052, USA
Maria Cecilia Zea: Department of Psychological and Brain Sciences, The George Washington University, Washington, DC 20052, USA
Sarah K. Calabrese: Department of Psychological and Brain Sciences, The George Washington University, Washington, DC 20052, USA
Fabián Betancourt: Liga Colombiana de Lucha Contra el SIDA (LigaSida), Bogotá 111311, Colombia
Jorge Pacheco-Cabrales: Liga Colombiana de Lucha Contra el SIDA (LigaSida), Bogotá 111311, Colombia
Yacid Estrada-Santiago: Liga Colombiana de Lucha Contra el SIDA (LigaSida), Bogotá 111311, Colombia
Paul J. Poppen: Department of Psychological and Brain Sciences, The George Washington University, Washington, DC 20052, USA

IJERPH, 2021, vol. 18, issue 4, 1-18

Abstract: Using a community-based participatory approach, we developed a film to promote HIV testing among young men who have sex with men (MSM) in Bogotá. Using a 5-step process to develop the intervention, we conducted 11 focus groups with MSM (n = 141) to receive community feedback at each step. To evaluate the intervention we recruited 300 young MSM to complete a baseline survey in December 2017. Between February–June 2018, 63 participants watched the film and completed a post-viewing survey, which showed the intervention was acceptable for the target population. Between August–December 2018, 48 MSM who watched the film and 47 who did not (control group) completed a follow-up survey. To obtain preliminary evidence of the efficacy of the intervention, we assessed the main effect of time (baseline vs. follow-up) and the interaction between time and group (intervention vs. control) on HIV testing uptake and intentions, and knowledge of HIV transmission dynamics and HIV-related rights. Knowledge of HIV rights increased from baseline to follow-up in the intervention group only. HIV Knowledge increased for both groups. HIV testing intentions increased significantly more for non-gay-identified men in the intervention group, but the overall effect of the intervention was not significant. Testing uptake did not change.

Keywords: promotion of HIV testing; men who have sex with men (MSM); intentions to test; knowledge of HIV (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2021
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