Corporate Social Responsibility at the Micro-Level as a “New Organizational Value” for Sustainability: Are Females More Aligned towards It?

Naveed Ahmad, Zia Ullah, Asif Mahmood, Antonio Ariza-Montes, Alejandro Vega-Muñoz, Heesup Han and Miklas Scholz
Additional contact information
Naveed Ahmad: Faculty of Management Studies, University of Central Punjab, Lahore 54000, Pakistan
Zia Ullah: Leads Business School, Lahore Leads University, Lahore 54000, Pakistan
Asif Mahmood: Department of Business Studies, Namal Institute, Mianwali 42250, Pakistan
Antonio Ariza-Montes: Social Matters Research Group, Universidad Loyola Andalucía, Escritor Castilla Aguayo, 14004 Córdoba, Spain
Alejandro Vega-Muñoz: Public Policy Observatory, Universidad Autónoma de Chile, 7500912 Santiago, Chile
Heesup Han: College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea
Miklas Scholz: Division of Water Resources Engineering, Department of Building and Environmental Technology, Faculty of Engineering, Lund University, P.O. Box 118, 221 00 Lund, Sweden

IJERPH, 2021, vol. 18, issue 4, 1-14

Abstract: While prior studies have largely addressed corporate social responsibility (CSR) at a macro or institutional level, its importance at the micro or individual level is to date underexplored, especially in the context of developing economies. Further, it is not clear from the studies in the extant literature how the role of females is more important in the context of environmental management as compared to males. Similarly, micro-level CSR (MCSR) is emerging as a “new organizational value”, and the organizations that acknowledge this “new organizational value” and incorporate it into their business operations are likely to achieve sustainability objectives far better as compared to their counterparts. The present study investigates the impact of MCSR on employees’ pro-environmental behavior with the moderating effect of gender in the healthcare sector of Pakistan. The data were collected from five large hospitals in the city of Lahore through a self-administered questionnaire and analyzed using structural equation modeling (SEM) in AMOS software. A total of 533 out of 800 responses were received, which were used for data analysis of the present study. The results revealed that MCSR positively influences employee’s pro-environmental behavior, and gender moderates this relationship but the moderating effect of females is stronger as compared to males. The findings of the present study would help policymakers understand the importance of MCSR as a “new organizational value” to influence employees’ pro-environmental behavior with a special focus to promote the proactive role of females at workplaces.

Keywords: micro-level CSR; gender; pro-environmental behavior; healthcare; organizational values; positive attitude at work (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

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