Intention to Take COVID-19 Vaccine as a Precondition for International Travel: Application of Extended Norm-Activation Model

Aleksandar Radic, Bonhak Koo, Eloy Gil-Cordero, Juan Pedro Cabrera-Sánchez and Heesup Han
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Aleksandar Radic: Independent Researcher, Gornji kono 8, 20 000 Dubrovnik, Croatia
Bonhak Koo: School of Hospitality and Tourism Management, Spears School of Business, Oklahoma State University 365 Human Sciences, Stillwater, OK 74078, USA
Eloy Gil-Cordero: Department of Business Administration and Marketing, Universidad de Sevilla, 41018 Sevilla, Spain
Juan Pedro Cabrera-Sánchez: Department of Business Administration and Marketing, Universidad de Sevilla, 41018 Sevilla, Spain
Heesup Han: College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea

IJERPH, 2021, vol. 18, issue 6, 1-15

Abstract: The COVID-19 pandemic is a serious threat to human health, the global economy, and the social fabrics of contemporary societies as many aspects of modern everyday life, including travel and leisure, have been shattered to pieces. Hence, a COVID-19 mandatory vaccination as a precondition for international travel is being debated in many countries. Thus, the present research aimed to study the intention to take the COVID-19 vaccine as a precondition for international travel using an extended Norm-Activation Model. The study model integrates a new construct, namely mass media coverage on COVID-19 vaccination as additional predictor of intention to take the COVID-19 vaccine. The survey data were collected from 1221 international travelers. Structural equation modelling shows a very good fit of the final model to the data; the conceptual model based on extended Norm-Activation Model was strongly supported. Awareness of consequences related to the COVID-19 pandemic on individuals’ health has shown a positive effect on individuals’ ascribed responsibility to adopt emotionally driven (anticipated pride and anticipated guilt) pro-social behaviors that activate a personal norm towards altruistic and pro-mandatory vaccination-friendly behavior. Theoretical and practical implications are discussed.

Keywords: COVID-19 mandatory vaccination; Norm-Activation Model; mass media coverage; behavioral intention (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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