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The Performance Implication of Corporate Social Responsibility: The Moderating Role of Employee’s Prosocial Motivation

Min-Jik Kim and Byung-Jik Kim
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Min-Jik Kim: School of Industrial Management, Korea University of Technology and Education, 1600, Chungjeol-ro, Byeongcheon-myeon, Dongnam-gu, Cheonan-si 31253, Korea
Byung-Jik Kim: College of Business Administration, University of Ulsan, Ulsan 44610, Korea

IJERPH, 2021, vol. 18, issue 6, 1-14

Abstract: Although there has been extensive research on the corporate social responsibility (CSR)–performance link, full understanding is still elusive. A possible reason for this is the limited understanding of the underlying processes that affect the relationship. Grounded in institutional theory, which emphasizes the importance of micro-level intermediating processes (e.g., employees’ perceptions and attitudes) to explain a macro-level association (i.e., CSR to organizational performance), we built a moderated mediation model where: (i) organization commitment mediated the influence of CSR on organizational performance, and (ii) an employee’s prosocial motivation moderated the relationship between CSR and organizational commitment. Using three-wave time-lagged survey data obtained from 302 Korean workers, we found that organizational commitment is an important micro-level process in the CSR–performance link, and that the level of an employee’s prosocial motivation can positively moderate that link. We discuss theoretical and practical implications, along with limitations and future research directions.

Keywords: corporate social responsibility; organizational performance; organizational commitment; prosocial motivation; moderated mediation model (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2021
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