Employees’ Green Enterprise Motivation and Green Creative Process Engagement and Their Impact on Green Creative Performance

Xiao Hu, Shumaila Mazhar Khan, Shijiao Huang, Jawad Abbas, Mirabela Constanta Matei and Daniel Badulescu
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Xiao Hu: School of Economics and Management, Wuhan University, Wuhan 430072, China
Shumaila Mazhar Khan: Faculty of Management Sciences, National University of Modern Languages, Islamabad 44000, Pakistan
Shijiao Huang: School of Intercultural Studies, Jiangxi Normal University, Nanchang 330022, China
Jawad Abbas: Faculty of Management Sciences, University of Central Punjab, Lahore 54000, Pakistan
Mirabela Constanta Matei: Department of Management-Marketing, Faculty of Economic Sciences, University of Oradea, 410087 Oradea, Romania

IJERPH, 2022, vol. 19, issue 10, 1-13

Abstract: Based on the recent surge in environmental degradation issues mainly caused by the manufacturing industry and the inadequacy of the measures taken to respond to them, this research focuses on investigating whether employees’ motivation to protect the natural environment leads to their green creative performance (GCP) at work. It also examines the role of green creative process engagement (GCPE) as a mediator between green motivation (GM) and GCP. Structural equation modeling (SEM) is used to examine the hypotheses which indicated that employees’ GCP appears to be significantly influenced by their GM. Moreover, GCPE is also found to act as a mediating factor between the two. Moreover, industry type and gender are found to play significant roles in the studied variables. The current research is among the pioneer studies that focus on involving employees in the pro-environmental creative process through green motivation, leading towards GCP, an essential element for achieving the United Nations Sustainable Development Goals. The study’s findings can help companies promote GCP to solve today’s most pressing environmental issues and achieve sustainable development goals.

Keywords: green motivation; green creative processes engagement; green creative performance; sustainability (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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