Determinants of Proactive Low-Carbon Consumption Behaviors: Insights from Urban Residents in Eastern China

Xiu Cheng, Jiameng Yang, Yumei Jiang, Wenbin Liu and Yang Zhang
Additional contact information
Xiu Cheng: College of Economics and Management, Nanjing Forestry University, Nanjing 210037, China
Jiameng Yang: College of Economics and Management, Nanjing Forestry University, Nanjing 210037, China
Yumei Jiang: Zoucheng Bureau of Natural Resources and Planning, Jining 273500, China
Wenbin Liu: School of Economics and Management, China University of Mining and Technology, Xuzhou 221116, China
Yang Zhang: Department of Commerce, Jining Technician College, Jining 272100, China

IJERPH, 2022, vol. 19, issue 10, 1-15

Abstract: Proactive low-carbon consumption behaviors ( PLCBs ) are crucial to achieving carbon neutrality and identifying motivations for PLCBs is indispensable to changing individual consumption patterns. This study establishes a model by incorporating individual–group-level factors with psychological empowerment perception. The ordinary least-squares regression model was applied to identify the influencing factors of PLCBs with data collected from 1732 urban residents in eastern China. Results show that PLCBs are positively influenced by normative internalization, learning capacity, symbol concern, expertise level, and an environmentalism culture. In particular, the effect of learning capacity is the largest, with an influence coefficient of 0.271. A negative impact is observed between the consumerism culture and PLCBs . Moreover, psychological empowerment perception partly medicated the association between individual–group-level factors and PLCBs , and the maximum ratio of mediating effect to the full impact is 62.64%. The study sheds light on low-carbon-related behavioral management, and recommendations to promote PLCBs are further proposed.

Keywords: proactive low-carbon consumption behavior; normative internalization; symbol; learning capacity; psychological empowerment (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://www.mdpi.com/1660-4601/19/10/6307/pdf (application/pdf)
https://www.mdpi.com/1660-4601/19/10/6307/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jijerp:v:19:y:2022:i:10:p:6307-:d:821513

Access Statistics for this article

IJERPH is currently edited by Ms. Jenna Liu

More articles in IJERPH from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().