Methodologies for Monitoring the Digital Marketing of Foods and Beverages Aimed at Infants, Children, and Adolescents (ICA): A Scoping Review

Vania Lara-Mejía, Bianca Franco-Lares, Ana Lilia Lozada-Tequeanes, Casandra Villanueva-Vázquez and Sonia Hernández-Cordero
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Vania Lara-Mejía: Center for Equitable Development EQUIDE, Universidad Iberoamericana Ciudad de México, Prolongación Paseo de la Reforma 880, Col. Lomas de Santa Fe, Álvaro Obregón, Mexico City 01219, Mexico
Bianca Franco-Lares: Center for Equitable Development EQUIDE, Universidad Iberoamericana Ciudad de México, Prolongación Paseo de la Reforma 880, Col. Lomas de Santa Fe, Álvaro Obregón, Mexico City 01219, Mexico
Ana Lilia Lozada-Tequeanes: Research Center of Nutrition and Health, National Institute of Public Health, Av. Universidad 655, Col. Sta. Ma. Ahuacatitlán, Cuernavaca 62100, Mexico
Casandra Villanueva-Vázquez: Center for Equitable Development EQUIDE, Universidad Iberoamericana Ciudad de México, Prolongación Paseo de la Reforma 880, Col. Lomas de Santa Fe, Álvaro Obregón, Mexico City 01219, Mexico
Sonia Hernández-Cordero: Center for Equitable Development EQUIDE, Universidad Iberoamericana Ciudad de México, Prolongación Paseo de la Reforma 880, Col. Lomas de Santa Fe, Álvaro Obregón, Mexico City 01219, Mexico

IJERPH, 2022, vol. 19, issue 15, 1-28

Abstract: While television has been the most widely used medium for food and beverage marketing, companies are shifting in favor of digital media. The ubiquitous digital marketing of breast-milk substitutes (BMS) and foods and beverages high in saturated fat, salt, and/or free sugars (FBHFSS) has been considered a powerful environmental determinant of inadequate dietary practices during infancy, childhood, and adolescence. The scoping review’s aim was to systematically identify and map the types of methodologies available to monitor the digital marketing of foods and beverages targeting infants, children, and adolescents (ICA) worldwide. Research evidence published from 2011 to October 2021 was examined using search strategies including multiple databases and citation tracking. A total of 420 sources were evaluated, and 28 studies from 81 countries meeting the inclusion criteria were retained. Most of the studies ( n = 24) documenting methodologies to monitor inappropriate digital marketing were published since 2015 and were primarily aimed at identifying the promotional techniques and nutritional content of FBHFSS targeting adolescents ( n = 13). It is paramount to develop a feasible and scalable monitoring system to develop effective policies to protect parents and ICA from BMS and FBHSFF digital marketing.

Keywords: scoping review; marketing; digital marketing; social media; breast-milk substitutes; high-fat foods; high-sugar beverages; infant nutrition; child nutrition; adolescent nutrition (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2022
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