Social Media Engagement in Two Governmental Schemes during the COVID-19 Pandemic in Macao

Patrick Cheong-Iao Pang, Wenjing Jiang, Guanwen Pu, Kin-Sun Chan and Ying Lau
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Patrick Cheong-Iao Pang: Faculty of Applied Sciences, Macao Polytechnic University, Macao, China
Wenjing Jiang: Center for Social Security Studies, Wuhan University, Wuhan 430072, China
Guanwen Pu: Faculty of Business Administration, University of Macau, Macao, China
Kin-Sun Chan: Faculty of Social Sciences, University of Macau, Macao, China
Ying Lau: Alice Lee Centre for Nursing Studies, Yong Loo Lin School of Medicine, National University of Singapore, Singapore 117597, Singapore

IJERPH, 2022, vol. 19, issue 15, 1-12

Abstract: Social media engagement is a vehicle for effective communication and engagement between governments and individuals, especially in crises such as the COVID-19 pandemic. Additionally, it can be used to communicate resilience measures and receive feedback. This research aims to investigate public social media engagement with resilience measures related to COVID-19 in Macao. We examined 1107 posts and 791 comments about the government’s face mask supply and consumption voucher schemes on Facebook. Using the Crisis Lifecycle model, we partitioned the data and analyzed the content and engagement of related posts, as well as the word semantics in user comments. Our findings show that social media engagement in these resilience measures is high and positive in the early stages of the pandemic, suggesting social media’s potential in mobilizing society, preserving social resilience, and serving as a two-way communication tool in public health emergencies.

Keywords: content analysis; COVID-19; Facebook; governmental scheme; social media (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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