Corporate Social Responsibility: What Are Foodservice Companies Reporting?

Minseong Kim and Ho-Seok Kim
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Minseong Kim: Department of Management & Marketing, College of Business, Louisiana State University Shreveport, Shreveport, LA 71115, USA
Ho-Seok Kim: Department of Hotel Culinary Art and Hospitality Management, Catholic Kwandong University, 24, Beomil-ro 579 beon-gil, Gangneung-si 25601, Korea

IJERPH, 2022, vol. 19, issue 15, 1-18

Abstract: This study identified aspects of corporate social responsibility (CSR) activities using online communication tools (i.e., websites and online CSR reports) with an emphasis on the foodservice industry and compared quick-service restaurants and dessert cafes. With the content analysis of 48 foodservice companies, the community, environment, marketplace, vision and values, food, and workforce-centered CSR activities implemented by the selected foodservice companies were measured. In addition, the types CSR information delivered to customers employed by the foodservice companies were investigated. Lastly, there were significant differences between two segments in the foodservice industry in some aspects of CSR activities and types of CSR activities.

Keywords: corporate social responsibility; CSR; foodservice; hospitality and tourism; sustainability index; environment; societal marketing (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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