Evaluating the Immediate Impact of Graphic Messages for Vaping Prevention among Black and Latino Adolescents: A Randomized Controlled Trial

Francisco Cartujano-Barrera (), Ruthmarie Hernández-Torrez, Xueya Cai, Rafael H. Orfin, Chiamaka Azogini, Arlette Chávez-Iñiguez, Edgar Santa Cruz, Maansi Bansal-Travers, Karen M. Wilson, Scott McIntosh, Deborah J. Ossip and Ana Paula Cupertino
Additional contact information
Francisco Cartujano-Barrera: Department of Public Health Sciences, University of Rochester Medical Center, Rochester, NY 14642, USA
Ruthmarie Hernández-Torrez: Department of Public Health Sciences, University of Rochester Medical Center, Rochester, NY 14642, USA
Xueya Cai: Department of Biostatistics and Computational Biology, University of Rochester Medical Center, Rochester, NY 14642, USA
Rafael H. Orfin: Department of Public Health Sciences, University of Rochester Medical Center, Rochester, NY 14642, USA
Chiamaka Azogini: Department of Public Health Sciences, University of Rochester Medical Center, Rochester, NY 14642, USA
Arlette Chávez-Iñiguez: Department of Public Health Sciences, University of Rochester Medical Center, Rochester, NY 14642, USA
Edgar Santa Cruz: Social Work Program, Cameron Community Ministries, Rochester, NY 14606, USA
Maansi Bansal-Travers: Department of Health Behavior, Roswell Park Comprehensive Cancer Center, Buffalo, NY 14263, USA
Karen M. Wilson: Department of Public Health Sciences, University of Rochester Medical Center, Rochester, NY 14642, USA
Scott McIntosh: Department of Public Health Sciences, University of Rochester Medical Center, Rochester, NY 14642, USA
Deborah J. Ossip: Department of Public Health Sciences, University of Rochester Medical Center, Rochester, NY 14642, USA
Ana Paula Cupertino: Department of Public Health Sciences, University of Rochester Medical Center, Rochester, NY 14642, USA

IJERPH, 2022, vol. 19, issue 16, 1-11

Abstract: The purpose of this pilot study was to assess the immediate impact of vaping prevention graphic messages on the susceptibility to future vaping among Black and Latino adolescents (ages 12 to 17). Graphic messages (available in English and Spanish) were developed using participatory research procedures with Black and Latino adolescents. Recruitment was conducted by a team of diverse, bilingual (English and Spanish), trained recruiters. Participants ( n = 362) were randomized in a 1:1:1:1 schema to receive one of four graphic messages (health rewards, financial rewards, autonomy, and social norms). Overall, all graphic messages but one showed a slight decrease in the number of participants susceptible to future vaping, though none of these differences was statistically significant. The graphic message on health rewards decreased the number of participants susceptible to future vaping the most (55.7% vs. 50%, at pre- vs. post-viewing, p = 0.125), followed by the graphic messages on social norms and autonomy (55.1% vs. 52.8%, p = 0.687; 55.4% vs. 52.2%, p = 0.435; respectively). The graphic message on financial rewards increased the number of participants susceptible to future vaping slightly (52.7% vs. 53.8%, p = 1.00). Future research is needed to evaluate susceptibility to future vaping before and after exposure to different and/or repeated vaping prevention graphic messages.

Keywords: electronic cigarettes; e-cigarettes; vaping; adolescents; Black adolescents; Latino adolescents; graphic messages (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2022
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