The Shopping Behavior of International Students in Poland during COVID-19 Pandemic

Julita Szlachciuk (), Olena Kulykovets, Maciej Dębski, Adriana Krawczyk and Hanna Górska-Warsewicz
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Julita Szlachciuk: Department of Food Market and Consumer Research, Institute of Human Nutrition Sciences, Warsaw University of Life Sciences, 02-787 Warsaw, Poland
Olena Kulykovets: Department of Marketing and Tourism, Faculty of Management and Security Sciences, University of Social Sciences, 00-635 Warsaw, Poland
Maciej Dębski: Department of Marketing and Tourism, Faculty of Management and Security Sciences, University of Social Sciences, 00-635 Warsaw, Poland
Adriana Krawczyk: Centre for Applied Research on Education, Amsterdam School of International Business, 1102 CV Amsterdam, The Netherlands
Hanna Górska-Warsewicz: Department of Food Market and Consumer Research, Institute of Human Nutrition Sciences, Warsaw University of Life Sciences, 02-787 Warsaw, Poland

IJERPH, 2022, vol. 19, issue 18, 1-19

Abstract: The purpose of this research is to analyze the shopping behavior of international students (Asian vs. European) studying in Poland. Participants were recruited from universities located in Warsaw between June and September 2020. A total of 806 questionnaires were collected, 87 of which were eliminated due to non-response. The research sample consisted of 719 people. We conducted an exploratory factor analysis and cluster analysis for the entire study population and separately for European and Asian students. In exploratory factor analysis, two factors were extracted for the entire population, while three factors each were extracted for the European and Asian student groups. In cluster analysis, we obtained four clusters each for the entire study population and the group of European and Asian students. Our study found that among Asian students, compared to European students, there was a greater change in shopping behavior during the COVID-19 pandemic, expressed by a greater preference for online shopping, greater purchases of fruits and vegetables, purchases of local products, and shorter shopping time.

Keywords: COVID-19; consumer behavior; shopping behavior; international students; food; consumer (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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