Identifying Opportunities for Strategic Policy Design to Address the Double Burden of Malnutrition through Healthier Retail Food: Protocol for South East Asia Obesogenic Food Environment (SEAOFE) Study

Sirinya Phulkerd, Cut Novianti Rachmi, Mohd Jamil Sameeha, Elaine Q. Borazon, Anne-Marie Thow, Helen Trevena, Adila Fahmida Saptari, Yong Kang Cheah, Che Aniza Che Wel, Vanessa T. Marquez, Teeranong Sakulsri, Natjera Thongcharoenchupong and Bee Koon Poh
Additional contact information
Sirinya Phulkerd: Institute for Population and Social Research, Mahidol University, Nakhon Pathom 73170, Thailand
Cut Novianti Rachmi: Reconstra Utama Integra, Jakarta 12150, Indonesia
Mohd Jamil Sameeha: Centre for Community Health Studies (ReaCH), Faculty of Health Sciences, Universiti Kebangsaan Malaysia, Kuala Lumpur 50300, Malaysia
Elaine Q. Borazon: International Graduate Program of Education and Human Development (IGPEHD), College of Social Sciences, National Sun Yat-Sen University, Kaohsiung City 80424, Taiwan
Anne-Marie Thow: Menzies Centre for Health Policy and Economics, University of Sydney, Sydney 2006, Australia
Helen Trevena: Menzies Centre for Health Policy and Economics, University of Sydney, Sydney 2006, Australia
Adila Fahmida Saptari: Reconstra Utama Integra, Jakarta 12150, Indonesia
Yong Kang Cheah: School of Economics, Finance and Banking, Universiti Utara Malaysia, Sintok 06010, Malaysia
Che Aniza Che Wel: Faculty of Economics and Management, Universiti Kebangsaan Malaysia (UKM), Bangi 43600, Malaysia
Vanessa T. Marquez: School of Economics, University of the Philippines-Diliman, Quezon City 1101, Philippines
Teeranong Sakulsri: Institute for Population and Social Research, Mahidol University, Nakhon Pathom 73170, Thailand
Natjera Thongcharoenchupong: Institute for Population and Social Research, Mahidol University, Nakhon Pathom 73170, Thailand
Bee Koon Poh: Centre for Community Health Studies (ReaCH), Faculty of Health Sciences, Universiti Kebangsaan Malaysia, Kuala Lumpur 50300, Malaysia

IJERPH, 2022, vol. 19, issue 1, 1-15

Abstract: Effective policies that address both the supply and demand dimensions of access to affordable, healthy foods are required for tackling malnutrition in South East Asia. This paper presents the Protocol for the South East Asia Obesogenic Food Environment (SEAOFE) study, which is designed to analyze the retail food environment, consumers’ and retailers’ perspectives regarding the retail food environment, and existing policies influencing food retail in four countries in South East Asia in order to develop evidence-informed policy recommendations. This study was designed as a mixed-methods sequential explanatory approach. The country sites are Malaysia, Indonesia, the Philippines, and Thailand. The proposed study consists of four phases. Phase One describes the characteristics of the current retail food environment using literature and data review. Phase Two interprets consumer experience in the retail food environment in selected urban poor communities using a consumer-intercept survey. This phase also assesses the retail food environment by adapting an in-store audit tool previously validated in higher-income countries. Phase Three identifies factors influencing food retailer decisions, perceptions, and attitudes toward food retail policies using semi-structured interviews with selected retailers. Phase Four recommends changes in the retail food environment using policy analysis and semi-structured interviews with key stakeholders. For the analysis of the quantitative data, descriptive statistics and multiple regression will be used, and thematic analysis will be used to process the qualitative data. This study will engage stakeholders throughout the research process to ensure that the design and methods used are sensitive to the local context.

Keywords: malnutrition; food retail; obesogenic environment; policy; South East Asia (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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