The Construction of Image Reference Points and Text Appeals Information Tailoring in Promoting Diners’ Public Environment Maintenance Behavior Intention

Yanfei Zhu, Yuli Wang (), Ying Li, Xiaoxi Du, Qi Guo, Mo Chen and Yun Lin
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Yanfei Zhu: School of Mechanical Engineering, Southeast University, Nanjing 211189, China
Yuli Wang: School of Mechanical Engineering, Southeast University, Nanjing 211189, China
Ying Li: Department of Art and Design, Beijing University of Chemical Technology, Beijing 100029, China
Xiaoxi Du: School of Mechanical Engineering, Southeast University, Nanjing 211189, China
Qi Guo: School of Art Design and Media, East China University of Science and Technology, Shanghai 200237, China
Mo Chen: School of Art and Design, Nanjing University of Technology, Nanjing 210031, China
Yun Lin: School of Design Art and Media, Nanjing University of Science and Technology, Nanjing 210014, China

IJERPH, 2022, vol. 19, issue 21, 1-18

Abstract: The environmental maintenance of public dining spaces significantly impacts urban construction’s sustainable and healthy development. This paper studied the influence of image–text information tailoring relationships on behavioral intentions to promote public dining space environment maintenance. We used a two-factor between-subject experimental design, two (image reference points: self vs. others) × two (text appeals: feasibility vs. desirability). We also examined the mediating roles of environmental maintenance attitudes and environmental responsibility perceptions as regards pro-environmental behavioral intentions. The research results showed the following: (1) Among the four image–text information construction methods, the other’s image reference point with the desirability text appeal promotes the diners’ pro-environmental behavioral intention with optimal effectiveness; and (2) Environmental maintenance attitudes and environmental responsibility perceptions play mediating roles in promoting diners’ intention to maintain environmental behavior in the image–text combined information presentation. Environmental responsibility perceptions cannot be mediated alone and must be progressively mediated with environmental maintenance attitudes.

Keywords: public environment maintenance; image reference points; text appeals; information tailoring; pro-environmental behavioral intention (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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