Analysis of the Impact of Communication Campaigns under the Project “Syphilis No”: A National Tool for Inducing and Promoting Health

Jordana Crislayne de Lima Paiva (), Sara Dias-Trindade, Mario Orestes Aguirre Gonzalez, Daniele Montenegro da Silva Barros, Pablo Holanda Cardoso, Pedro Henrique Castro Bezerra, Thaisa Gois Farias de Moura Santos Lima, Juciano de Sousa Lacerda, Lilian Carla Muneiro, Aliete Cunha-Oliveira, Ana Paula Camarneiro, Ingridy Marina Pierre Barbalho and Ricardo Alexsandro de Medeiros Valentim
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Jordana Crislayne de Lima Paiva: Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil
Sara Dias-Trindade: Centre for Interdisciplinary Studies (CEIS20), University of Porto, 4099-002 Porto, Portugal
Mario Orestes Aguirre Gonzalez: Postgraduate Program in Production Engineering, Federal University of Rio Grande do Norte, Natal 59078-970, Brazil
Daniele Montenegro da Silva Barros: Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil
Pablo Holanda Cardoso: Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil
Pedro Henrique Castro Bezerra: Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil
Thaisa Gois Farias de Moura Santos Lima: Federal Senate of Brazil, Brasilia 70160-900, Brazil
Juciano de Sousa Lacerda: Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil
Lilian Carla Muneiro: Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil
Aliete Cunha-Oliveira: Health Sciences Research Unit: Nursing (UICISA:E), Nursing School of Coimbra (ESEnfC), CEIS20-UC, 3000-457 Coimbra, Portugal
Ana Paula Camarneiro: Health Sciences Research Unit: Nursing (UICISA:E), Nursing School of Coimbra (ESEnfC), 3000-076 Coimbra, Portugal
Ingridy Marina Pierre Barbalho: Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil
Ricardo Alexsandro de Medeiros Valentim: Laboratory of Technological Innovation in Health, Federal University of Rio Grande do Norte, Natal 59010-090, Brazil

IJERPH, 2022, vol. 19, issue 23, 1-15

Abstract: Syphilis is increasingly prevalent around the world as a result of complex factors. In Brazil, the government declared a syphilis epidemic in 2016 and then set a strategic agenda to respond to this serious public health problem. In a joint effort, Brazil’s Federal Court of Accounts (TCU) recommended that novel and diversified health communication strategies should be developed, which the “Syphilis No” project (SNP) later conducted through nationwide mass communication campaigns. We performed exploratory data analysis to identify and understand the results of three health communication campaigns by considering syphilis data trends in Brazil. The SNP, by using traditional and innovative means of communication, focused on multiple target audiences to encourage behavior changes through awareness and syphilis knowledge acquisition via the internet. In addition, the SNP disseminated information on syphilis testing, prevention, and treatment through social media and multiple media outlets. We observed that the period of the health campaigns corresponded to the period when the syphilis testing uptake increased and the number of reported cases dropped. Thus, our findings indicate that public health responses could substantially benefit from the use of health communication campaigns as a tool for health promotion, education, and transformation.

Keywords: public health promotion; health communication campaigns; syphilis; performance indicators (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2022
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