Should I Help? Prosocial Behaviour during the COVID-19 Pandemic

Walton Wider (), Mei Xian Lim, Ling Shing Wong, Choon Kit Chan and Siti Sarah Maidin
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Walton Wider: Faculty of Business and Communications, INTI International University, Nilai 71800, Negeri Sembilan, Malaysia
Mei Xian Lim: Faculty of Business and Communications, INTI International University, Nilai 71800, Negeri Sembilan, Malaysia
Ling Shing Wong: Faculty of Health and Life Sciences, INTI International University, Nilai 71800, Negeri Sembilan, Malaysia
Choon Kit Chan: Faculty of Engineering and Quantity Surveying, INTI International University, Nilai 71800, Negeri Sembilan, Malaysia
Siti Sarah Maidin: Faculty of Data Science and Information Technology, INTI International University, Nilai 71800, Negeri Sembilan, Malaysia

IJERPH, 2022, vol. 19, issue 23, 1-10

Abstract: The Movement Control Order (MCO) enacted during the COVID-19 pandemic has profoundly altered the social life and behaviour of the Malaysian population. Because the society is facing huge social and economic challenges that need individuals to work together to solve, prosocial behaviour is regarded as one of the most important social determinants. Because it is related with individual and societal benefits, participating in prosocial activities may be a major protective factor during times of global crisis. Rather than focusing only on medical and psychiatric paradigms, perhaps all that is necessary to overcome the COVID-19 risks is for individuals to make personal sacrifices for the sake of others. In reality, a large number of initiatives proven to be beneficial in decreasing viral transmission include a trade-off between individual and collective interests. Given its crucial importance, the purpose of this concept paper is to provide some insight into prosocial behaviour during the COVID-19 period. Understanding prosocial behaviour during the COVID-19 pandemic is crucial because it may assist in the establishment of a post-COVID society and provide useful strategies for coping with future crises.

Keywords: prosocial behaviour; COVID-19; moral elevation; moral judgement; moral identity (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2022
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