Corporate Social Responsibility and Energy-Related Pro-Environmental Behaviour of Employees in Hospitality Industry

Huan Zhang, Khaoula Omhand, Huaizheng Li (), Aqeel Ahmad, Sarminah Samad, Darie Gavrilut and Daniel Badulescu
Additional contact information
Huan Zhang: Business School, Guangdong Ocean University, Yangjiang 529599, China
Khaoula Omhand: Business School, Staffordshire University, Leek Road, Stoke-on-Trent ST4 2DF, UK
Huaizheng Li: School of Marxism, University of International Business and Economics, Beijing 100029, China
Aqeel Ahmad: Faculty of Management Sciences, University of Central Punjab, Lahore 54000, Pakistan
Sarminah Samad: Department of Business Administration, College of Business and Administration, Princess Nourah Bint Abdulrahman University, Riyadh 11671, Saudi Arabia
Darie Gavrilut: Department of Economics and Business, Faculty of Economic Sciences, University of Oradea, 410087 Oradea, Romania

IJERPH, 2022, vol. 19, issue 23, 1-19

Abstract: Tourism and hospitality are at a crossroads. The growth and developmental potential of these industries indicate the economic benefits for an associated nation at one end. However, the environmental issues related to tourism and hospitality create challenges for the administration at another end. In most cases, a sheer amount of carbon emission in hospitality lies with energy consumption, especially electrical energy. However, past studies on environmental management have mainly focused on the supply side of energy (production) and left the terrain of the demand side (consumption by individuals) unattended. Recently, behavioral scientists have indicated that corporate social responsibility (CSR) actions of a firm can promote sustainable behavior among individuals, including employees. We tend to spark this discussion from an energy consumption perspective by investigating the relationship between CSR and energy-related pro-environmental behavior of employees (EPB) in the hospitality sector of a developing country (Pakistan). To understand the underlying mechanism of this relationship, this study proposes the mediating role of green intrinsic motivation (GIM) and the moderating role of human emotions, e.g., employee admiration (ADM). We developed a theoretical model for which the data were gathered from different hotel employees with the help of a questionnaire. We used structural equation modeling for hypotheses testing. The empirical evidence indicated that CSR significantly predicts EPB, and there is a mediating role of GIM. The study also confirmed that ADM moderates this relationship. The findings of this study will be helpful for hotel administration to understand the profound importance of CSR-based actions to promote energy-related sustainable behavior among employees, e.g., EPB. Other implications for theory and practice have been highlighted in the main text of this draft.

Keywords: corporate social responsibility; green intrinsic motivation; tourism and hospitality; human emotions; admiration (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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