Factors Influencing Consumer Behavior toward Green Products: A Systematic Literature Review

Andreea Barbu, Ștefan-Alexandru Catană (), Dana Corina Deselnicu, Lucian-Ionel Cioca and Alexandra Ioanid
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Andreea Barbu: Faculty of Entrepreneurship, Business Engineering and Management, University Politehnica of Bucharest, RO-060042 Bucharest, Romania
Ștefan-Alexandru Catană: Faculty of Business and Administration, Department of Business Administration, University of Bucharest, RO-030167 Bucharest, Romania
Dana Corina Deselnicu: Faculty of Entrepreneurship, Business Engineering and Management, University Politehnica of Bucharest, RO-060042 Bucharest, Romania
Lucian-Ionel Cioca: Academy of Romanian Scientists, RO-050044 Bucharest, Romania
Alexandra Ioanid: Faculty of Entrepreneurship, Business Engineering and Management, University Politehnica of Bucharest, RO-060042 Bucharest, Romania

IJERPH, 2022, vol. 19, issue 24, 1-18

Abstract: In the last few decades, humans have consumed more resources than in all of previous history. Hence, we are living in times in which the topic of environmental protection is a global concern. The paper aims to conduct a systematic literature review on consumer behavior, as well as identifying the main factors that interfere with consumer behavior toward green products. A total of 37 studies were found and systematized using inclusion and exclusion criteria. The papers were selected only if they featured research on consumer perceptions of green products. Using this search strategy, a literature analysis was performed based on papers extracted from Web of Science, Emerald Insights, Springer Link, and Science Direct. As a result, various factors that influence consumer behavior toward green products were identified, such as social norms, natural environmental orientation, the company’s perceived green image, green product characteristics, perceived risks and inconvenience of buying green products, perceived benefits of buying green products, institutional trust, sociodemographic characteristics, and consumer confidence. Even though completing a systematic literature review is not something new in academic research, the novelty of this paper is found in its theme: consumer behavior toward green products. Although the analyzed articles highlight quite varied reasons, the articles emphasize that the green products should take into account the needs, expectations, and perceptions of customers.

Keywords: green products; factors; behavior; consumer behavior; systematic literature review (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:gam:jijerp:v:19:y:2022:i:24:p:16568-:d:998806

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