Perception, Reaction, and Future Development of the Influence of COVID-19 on the Hospitality and Tourism Industry in China

Lina Zhong, Sunny Sun, Rob Law, Xiaonan Li and Liyu Yang
Additional contact information
Lina Zhong: Institute for Big Data Research in Tourism, School of Tourism Sciences, Beijing International Studies University, Beijing 100020, China
Sunny Sun: College of Asia Pacific Studies, Ritsumeikan Asia Pacific University, Beppu, Oita 874–8577, Japan
Rob Law: Asia-Pacific Academy of Economics and Management, Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau, Taipa, Macau 999078, China
Xiaonan Li: Institute for Big Data Research in Tourism, School of Tourism Sciences, Beijing International Studies University, Beijing 100020, China
Liyu Yang: Institute for Big Data Research in Tourism, School of Tourism Sciences, Beijing International Studies University, Beijing 100020, China

IJERPH, 2022, vol. 19, issue 2, 1-19

Abstract: The present study examined the perception, reaction (i.e., possible measures), and future development from the perspectives of hotel and tourism practitioners and experts to investigate the influence of coronavirus disease 2019 (i.e., COVID-19) on the hospitality and tourism industry in China. After conducting 58 in-depth interviews among hotel and tourism practitioners and experts, feasible and practical measures were proposed to reduce such influence and predict the future development of China’s hospitality and tourism industry. Findings indicate that the influence of COVID-19 on the industry is perceived mainly through the pandemic’s economic and social effects. Possible measures that can be adopted for the recovery of China’s hospitality and tourism industry include the following aspects: government financial support, employee relationship management and electronic (e)-training, business marketing management, and industry co-operation network. A Perception-Reaction-Predication (PRP) crisis model is also proposed.

Keywords: perception; reaction; COVID-19; tourism; PRP crisis model; public health (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://www.mdpi.com/1660-4601/19/2/991/pdf (application/pdf)
https://www.mdpi.com/1660-4601/19/2/991/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jijerp:v:19:y:2022:i:2:p:991-:d:725951

Access Statistics for this article

IJERPH is currently edited by Ms. Jenna Liu

More articles in IJERPH from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().