What Makes Employees Green Advocates? Exploring the Effects of Green Human Resource Management

Yufei Cheng, Huanxin Liu, Yiwei Yuan, Zhonghao Zhang and Jinguo Zhao
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Yufei Cheng: School of Management, Shandong University, Jinan 250100, China
Huanxin Liu: School of Management, State University of New York at Binghamton, Binghamton, NY 13902, USA
Yiwei Yuan: School of Business, Renmin University of China, Beijing 100872, China
Zhonghao Zhang: School of Management, Shandong University, Jinan 250100, China
Jinguo Zhao: School of Political Science and Law, Qilu University of Technology, Jinan 250353, China

IJERPH, 2022, vol. 19, issue 3, 1-19

Abstract: Green advocacy has been the focus of both practitioners and theorists for decades. However, little attention has been paid to employee green advocacy despite its significance to employee green behaviors and the environmental sustainability of organizations. In an effort to contribute to this nascent field, this study investigates what promotes employee green advocacy and its psychological mechanisms. Based on cognitive consistency theory, we propose that green human resource management (GHRM) can influence employees’ organization-based self-esteem, which motivates them to engage in employee green advocacy to sustain their positive self-image and avoid possible cognitive disorders. Perceived organizational support moderates the relationship between GHRM and employee organization-based self-esteem. Data from a sample of 135 employees and their chief human resource officer (CHO) supported our hypotheses. We discussed the theoretical and practical implications of our findings.

Keywords: green human resource management; organization-based self-esteem; employee green advocacy; perceived organizational support; cognitive consistency theory (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

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