How Fear of COVID-19 Affects the Behavioral Intention of Festival Participants—A Case of the HANFU Festival

Jian Yang, Jian Ming Luo and Rui Yao
Additional contact information
Jian Yang: School of Journalism and Communication, Guangzhou University, Guangzhou 510006, China
Jian Ming Luo: Faculty of International Tourism and Management, City University of Macau, Macau, China
Rui Yao: School of Journalism and Communication, Guangzhou University, Guangzhou 510006, China

IJERPH, 2022, vol. 19, issue 4, 1-17

Abstract: The recovery of the tourism industry is an important issue that has attracted much attention during the COVID-19 pandemic. Sustainable and safe festival tourism is considered an effective way of aiding in the recovery of the industry. A face-to-face survey of participants in the Guangzhou Hanfu Festival was conducted to examine the relationship between fears of COVID-19, perceived risks, perceptual evaluations, festival attitudes, behavioral intentions, and crowding during this difficult time. Results clarified how fear affects behavioral intentions in festival research, and the mediation role of perceived risk and the moderation role of crowding was confirmed. A timely set of recommendations was provided to festival operators and local governments.

Keywords: fear; perceived risk; perceptual evaluation; festival attitude; behavioral intention; crowding; COVID-19 (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
https://www.mdpi.com/1660-4601/19/4/2133/pdf (application/pdf)
https://www.mdpi.com/1660-4601/19/4/2133/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jijerp:v:19:y:2022:i:4:p:2133-:d:748869

Access Statistics for this article

IJERPH is currently edited by Ms. Jenna Liu

More articles in IJERPH from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().