The Effect of Perceived Value on Consumers’ Repurchase Intention of Commercial Ice Stadium: The Mediating Role of Community Interactions

Wenyu Zang, Yuhao Qian and Hemin Song
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Wenyu Zang: Sports Business School, Beijing Sport University, Beijing 100084, China
Yuhao Qian: Sports Business School, Beijing Sport University, Beijing 100084, China
Hemin Song: Sports Business School, Beijing Sport University, Beijing 100084, China

IJERPH, 2022, vol. 19, issue 5, 1-14

Abstract: The 2022 Beijing Winter Olympics has created unprecedented opportunities for China’s commercial ice rinks, where improving consumers’ repurchase intention is essential for their high-quality development. This paper explores the mediation effect of community interactions between perceived value and commercial ice rink consumers’ repurchase intention based on the theory of perceived value. Through a questionnaire survey, we collected 347 valid questionnaire from consumers of commercial ice rinks. Based on a structural equation model, the results show that consumers’ perceived risk value significantly impacts community interactions and consumers’ repurchase intention. Perceived functional, social, and emotional values positively affect community interactions but have an insignificant impact on the consumers’ repurchase intention. Community interactions play a full mediation role between perceived emotional and social values and consumers’ repurchase intention; they play partially mediating role between consumers’ perceived risk value and repurchase intention and do not have mediating role between perceived functional value and consumers’ repurchase intention. Therefore, we provide some practical suggestions: extending commercial ice rink product lines, creating unique intellectual property systems, improving consumer sports career planning, and enhancing risk management.

Keywords: perceived value; mediation effect; commercial ice rinks; community interactions; repurchase intention (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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