eHealth Engagement on Facebook during COVID-19: Simplistic Computational Data Analysis

Caroll Hermann and Melanie Govender
Additional contact information
Caroll Hermann: Department of Psychology, University of Zululand, KwaDlangezwa Campus, Richards Bay 3886, South Africa
Melanie Govender: Department of Psychology, University of Zululand, KwaDlangezwa Campus, Richards Bay 3886, South Africa

IJERPH, 2022, vol. 19, issue 8, 1-15

Abstract: Understanding social media networks and group interactions is crucial to the advancement of linguistic and cultural behavior. This includes how people accessed advice on health during COVID-19 lockdown. Some people turned to social media to access information on health when other routes were curtailed by isolation rules, particularly among older generations. Facebook public pages, groups and verified profiles using keywords “senior citizen health”, “older generations”, and “healthy living” were analyzed over a 12-month period to examine engagement with social media promoting good mental health. CrowdTangle was used to source status updates, photo and video sharing information in the English language, which resulted in an initial 116,321 posts and 6,462,065 interactions. Data analysis and visualization were used to explore large datasets, including natural language processing for “message” content discovery, word frequency and correlational analysis as well as co-word clustering. Preliminary results indicate strong links to healthy aging information shared on social media, which showed correlations to global daily confirmed cases and daily deaths. The results can identify public concerns early on and address mental health issues among senior citizens on Facebook.

Keywords: social media; netnography; mental health; natural language processing; visualization; data analysis; COVID-19 (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/1660-4601/19/8/4615/pdf (application/pdf)
https://www.mdpi.com/1660-4601/19/8/4615/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jijerp:v:19:y:2022:i:8:p:4615-:d:791684

Access Statistics for this article

IJERPH is currently edited by Ms. Jenna Liu

More articles in IJERPH from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().