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Research on Co-Opetition Mechanism between Pharmaceutical Enterprises and Third-Party Logistics in Drug Distribution of Medical Community

Zhao Li (), Tie Xia, Wanzhi Shen and Sheng Chen
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Zhao Li: School of Management, Jiangsu University, Zhenjiang 212013, China
Tie Xia: School of Management, Jiangsu University, Zhenjiang 212013, China
Wanzhi Shen: School of Management, Jiangsu University, Zhenjiang 212013, China
Sheng Chen: School of Management, Jiangsu University, Zhenjiang 212013, China

IJERPH, 2022, vol. 20, issue 1, 1-19

Abstract: Third-party logistics (3PL) has a relatively perfect distribution system in solving the drug distribution of the medical community and optimizing the distribution efficiency of pharmaceutical enterprises, and it has gradually become an indispensable component of drug distribution. By constructing the co-opetition model of “Pharmaceutical Enterprises—3PL”, this paper explores the game strategy choice between pharmaceutical enterprises and 3PL for the solution of drug distribution under the condition of information asymmetry, and it puts forward some suggestions to improve the competition and cooperation mechanism between pharmaceutical enterprises and 3PL in drug distribution in the medical community.

Keywords: medical community; drug distribution; co-opetition; third-party logistics (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2022
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