People with High Perceived Infectability Are More Likely to Spread Rumors in the Context of COVID-19: A Behavioral Immune System Perspective

Qian Ding and Xingyu Luo ()
Additional contact information
Qian Ding: College of Education Science, Xinyang Normal University, Xinyang 464000, China
Xingyu Luo: College of Education Science, Xinyang Normal University, Xinyang 464000, China

IJERPH, 2022, vol. 20, issue 1, 1-10

Abstract: Since the outbreak of COVID-19, many studies have explored the influencing factors of rumor spreading, such as anxiety, risk perception and information source credibility, but few studies have focused on the impact of individual differences. Based on the theory of behavioral immune systems, we investigated the impact of perceived infectability on rumor spreading and the mediating role of rumor trust in the context of COVID-19. Two studies were investigated using the scale and recall–report task of rumor spreading. The results show that perceived infectability was a significant positive predictor of rumor spreading. However, the impact of perceived infectability on rumor spreading was not direct, and it mainly indirectly affected rumor spreading through the mediating role of rumor trust. Overall, the findings suggest that individuals with high perceived infectability are more likely to believe rumors and then spread rumors during the epidemic. This study advances the literature on rumor spreading and behavioral immune systems and provides practical implications to anti-rumor campaigns.

Keywords: COVID-19; perceived infectability; rumor trust; rumor spreading (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/1660-4601/20/1/703/pdf (application/pdf)
https://www.mdpi.com/1660-4601/20/1/703/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jijerp:v:20:y:2022:i:1:p:703-:d:1020673

Access Statistics for this article

IJERPH is currently edited by Ms. Jenna Liu

More articles in IJERPH from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().