A Study on the Structural Relationships between COVID-19 Coping Strategies, Positive Expectations, and the Behavioral Intentions of Various Tourism-Related Behaviors

Mengen Zhang and HakJun Song ()
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Mengen Zhang: College of Tourism and Fashion, Pai Chai University, Daejeon 35345, Republic of Korea
HakJun Song: College of Tourism and Fashion, Pai Chai University, Daejeon 35345, Republic of Korea

IJERPH, 2023, vol. 20, issue 2, 1-17

Abstract: The purpose of this study was to investigate the impact of coping strategies, attitudes, and positive anticipated emotions on the positive expectations and behavioral intentions of Korean tourists during the COVID-19 pandemic. An integrated model was proposed and tested, and the results indicate that effective coping strategies, attitudes, and positive anticipated emotions have a positive effect on the positive expectations of tourism during the pandemic, which in turn positively influences behavioral intentions. Practical suggestions were also provided based on the findings. This research has implications for understanding the ways in which individuals cope with and adapt to travel during times of crisis, and for identifying strategies that may facilitate positive expectations and behavioral intentions in the tourism industry.

Keywords: coping strategies; attitude; positive anticipated emotion; positive expectation of COVID-19; behavioral intention; COVID-19 quarantine policy; indoor leisure; outdoor leisure; intra-bound tourism; smart tourism (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2023
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