Individual (Non) Resilience of University Students to Digital Media Manipulation after COVID-19 (Case Study of Slovak Initiatives)

Hedviga Tkácová (), Martina Pavlíková, Eva Stranovská and Roman Králik
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Hedviga Tkácová: Department of Journalism, Faculty of Arts and Letters, The Catholic University in Ruzomberok, 034 01 Ruzomberok, Slovakia
Martina Pavlíková: Department of Journalism, Faculty of Arts, Constantine the Philosopher University in Nitra, 949 74 Nitra, Slovakia
Eva Stranovská: Department of Romance and German Studies, Faculty of Arts, Constantine the Philosopher University in Nitra, 949 74 Nitra, Slovakia
Roman Králik: Department of Russian Language, Peoples’ Friendship University of Russia (RUDN University), 117198 Moscow, Russia

IJERPH, 2023, vol. 20, issue 2, 1-22

Abstract: The starting point of this theoretical article is the presentation of the issue of media manipulation in the contemporary digital media environment. The theoretical part is followed by a description and analysis of selected factors that create a belief of the individual’s resilience to digital media manipulative elements. Among the seven researched factors of an individual’s (non) resilience to digital media manipulation, we include: media illiteracy/literacy, thought activity/laziness, searching/not searching for “consensus” in the media, not emphasizing/emphasizing emotions, non-reliance/reliance on own intuition, non-credibility/credibility in the opinion of celebrities and automatic distrust/trust of recipients in the information presented in the media and others. We do not see the presence of manipulative elements in digital media as the main danger (manipulation is always in a sense part of the media message), nor the fact that manipulative elements have an effect on individuals (media—manipulative and non-manipulative—effects cannot be doubted). In our opinion, the very significant risk is the fact that the media message is followed by a false belief of the recipient’s own “immunity” against (covert and overt) media manipulation. The result of this false notion is the individual’s belief that manipulation in digital media content does not “affect” him (“I can easily recognize media manipulation”) and does not “touch” him (“It can’t happen to me”). Such a person then resembles a “house on the sand”, as his opinions, arguments or beliefs quickly collapse under the onslaught of five skills: challenges in the context of media literacy, critical thinking, strategies for verifying the credibility of information sources, the rational assessment of issues and reflection of reality. This original research article is a qualitative analysis of the legacy of ten Slovak educational initiatives focused on the issue of education in the context of media manipulation. The analysis focuses on the role of individual risk factors associated with resilience. The conclusion of the analysis is the elaboration of a positive proposal for the researched issue.

Keywords: digital media; risk factors; false resilience; youth; positive proposal (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2023
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