Travelers’ Subjective Well-Being as an Environmental Practice: Do Airport Buildings’ Eco-Design, Brand Engagement, and Brand Experience Matter?

Aly H. Abdel-Gayed, Thowayeb H. Hassan (), Ahmed Hassan Abdou, Mostafa A. Abdelmoaty, Mahmoud I. Saleh and Amany E. Salem
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Aly H. Abdel-Gayed: Social Studies Department, College of Arts, King Faisal University, Al Ahsa 400, Saudi Arabia
Thowayeb H. Hassan: Social Studies Department, College of Arts, King Faisal University, Al Ahsa 400, Saudi Arabia
Ahmed Hassan Abdou: Social Studies Department, College of Arts, King Faisal University, Al Ahsa 400, Saudi Arabia
Mostafa A. Abdelmoaty: StatisMed for Statistical Analysis Services, Giza 12573, Egypt
Mahmoud I. Saleh: Tourism Studies Department, Faculty of Tourism and Hotel Management, Helwan University, Cairo 12612, Egypt
Amany E. Salem: Social Studies Department, College of Arts, King Faisal University, Al Ahsa 400, Saudi Arabia

IJERPH, 2023, vol. 20, issue 2, 1-15

Abstract: The physical environment of airports plays a crucial role in improving travelers’ perceptions and well-being. Adopting a green physical environment may elicit customers’ cognitive and emotional responses and provide a convenient consumption environment. Brand experience and engagement are other important consumer–firm interactions that influence the attributes of the passengers’ well-being. The current study sought to assess the impact of the eco-design of buildings, brand experience and engagement on the well-being of travelers at an international airport in Saudi Arabia. Additionally, the current study investigated the possible effects of eco-design on airport experience and engagement. The results of the structural equation modeling analysis revealed that the eco-design of airport buildings was independently associated with passengers’ well-being and brand engagement, but not with brand experience. Additionally, well-being was significantly predicted by brand engagement and experience. Airport managers are advised to adopt an internal eco-design to help promote passengers’ connection with the brand and improve their well-being, which would eventually be reflected in their behavioral attributes and decision-making.

Keywords: eco-design; green environment; airport; well-being; experience; engagement (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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