Unconscious Processing of Greenery in the Tourism Context: A Breaking Continuous Flash Suppression Experiment

Xiang Huang, Hao Jiang and Ming Lv ()
Additional contact information
Xiang Huang: School of Tourism Management, South China Normal University, Guangzhou 510006, China
Hao Jiang: School of Tourism Management, South China Normal University, Guangzhou 510006, China
Ming Lv: School of Tourism Management, South China Normal University, Guangzhou 510006, China

IJERPH, 2023, vol. 20, issue 3, 1-12

Abstract: Both tourism and nature have been proven to contribute to people’s physical and mental health. Most studies have discussed their positive effects at the conscious level, but the unconscious mechanisms underlying these effects remain under-investigated, especially in the tourism context. Using a psychological experimental paradigm called breaking continuous flash suppression (b-CFS), this study tested how the proportion of greenery in an environment influences people’s perceptions of tourism sites and compared the effects of different proportions of greenery on participants’ unconscious responses to tourism sites. The results suggest that the presence of greenery improves the participants’ unconscious perceptions, and that this effect is due to greenery as an element of the natural world, rather than to green as a color. These findings enhance the understanding of the role that the unconscious response plays in the effect of nature on human health and may have managerial implications for the tourism industry.

Keywords: recovery; greenery; unconscious; tourism scene; breaking continuous flash suppression (b-CFS) (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/1660-4601/20/3/2144/pdf (application/pdf)
https://www.mdpi.com/1660-4601/20/3/2144/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jijerp:v:20:y:2023:i:3:p:2144-:d:1045923

Access Statistics for this article

IJERPH is currently edited by Ms. Jenna Liu

More articles in IJERPH from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().