Evaluation and Optimization of Cultural Perception of Coastal Greenway Landscape Based on Structural Equation Model

Yili Yang, Yuxing Chen, Yueyan Liu, Tianyou He and Lingyan Chen ()
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Yili Yang: College of Landscape Architecture and Art, Fujian Agriculture and Forestry University, Fuzhou 350100, China
Yuxing Chen: College of Landscape Architecture and Art, Fujian Agriculture and Forestry University, Fuzhou 350100, China
Yueyan Liu: College of Landscape Architecture and Art, Fujian Agriculture and Forestry University, Fuzhou 350100, China
Tianyou He: College of Landscape Architecture and Art, Fujian Agriculture and Forestry University, Fuzhou 350100, China
Lingyan Chen: College of Landscape Architecture and Art, Fujian Agriculture and Forestry University, Fuzhou 350100, China

IJERPH, 2023, vol. 20, issue 3, 1-15

Abstract: The island-type greenway should emphasize the role of maintaining and promoting the island cultural landscape as it serves the function of a general greenway green infrastructure while also having a unique landscape appearance. The northern greenway of Pingtan is used as an example in the paper to illustrate how regional culture is perceived. The first part of the analysis looks at how demographic factors affect the quality of cultural perception. The study reveals that: from a gender perspective, women are more likely than men to perceive regional culture; from an age perspective, people between the ages of 18 and 40 are more likely to perceive regional culture; older people and children are less likely to perceive regional culture; and from a level of education perspective, the higher the education, the stronger the perception. The relationship between tourists’ perceived quality, cognitive image, perceived value, satisfaction, and loyalty to the cultural expression of the greenway landscape is then analyzed by building a structural equation model. According to the findings, visitors’ perceptions of the island’s cultural quality have a positive impact on their cognitive images and perceptions of value, while their satisfaction with the cultural expressions along the coastal greenway has a positive impact on their loyalty.

Keywords: island-type greenway; regional culture; landscape evaluation; cultural perception; structural equation model (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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