IQOS Use and Interest by Sociodemographic and Tobacco Behavior Characteristics among Adults in the US and Israel

Hagai Levine, Zongshuan Duan, Yael Bar-Zeev, Lorien C. Abroms, Amal Khayat, Sararat Tosakoon, Katelyn F. Romm, Yan Wang and Carla J. Berg ()
Additional contact information
Hagai Levine: Braun School of Public Health and Community Medicine, Faculty of Medicine, The Hebrew University of Jerusalem and Hadassah, Jerusalem 9112002, Israel
Zongshuan Duan: Milken Institute School of Public Health, George Washington University, Washington, DC 20052, USA
Yael Bar-Zeev: Braun School of Public Health and Community Medicine, Faculty of Medicine, The Hebrew University of Jerusalem and Hadassah, Jerusalem 9112002, Israel
Lorien C. Abroms: Milken Institute School of Public Health, George Washington University, Washington, DC 20052, USA
Amal Khayat: Braun School of Public Health and Community Medicine, Faculty of Medicine, The Hebrew University of Jerusalem and Hadassah, Jerusalem 9112002, Israel
Sararat Tosakoon: Milken Institute School of Public Health, George Washington University, Washington, DC 20052, USA
Katelyn F. Romm: TSET Health Promotion Research Center, Department of Pediatrics, University of Oklahoma Health Sciences Center, Oklahoma City, OK 73104, USA
Yan Wang: Milken Institute School of Public Health, George Washington University, Washington, DC 20052, USA
Carla J. Berg: Milken Institute School of Public Health, George Washington University, Washington, DC 20052, USA

IJERPH, 2023, vol. 20, issue 4, 1-14

Abstract: Heated tobacco products (HTPs) have expanded globally. IQOS, a global HTP leader, was launched in Israel in 2016 and the US in 2019. To inform tobacco control efforts, it is critical to understand who is likely to use HTPs in different countries with distinct regulatory and marketing contexts. Thus, we conducted a cross-sectional survey among adult (ages 18–45) online panelists in the US ( n = 1128) and Israel ( n = 1094), oversampling tobacco users, in the fall of 2021, and used multivariable regression to identify correlates of (1) ever using IQOS; (2) past-month vs. former among ever users; and (3) interest in trying IQOS among never users. Among US adults, correlates of ever use included being Asian (aOR = 3.30) or Hispanic (aOR = 2.83) vs. White, and past-month use of cigarettes (aOR = 3.32), e-cigarettes (aOR = 2.67), and other tobacco (aOR = 3.34); in Israel, correlates included being younger (aOR = 0.97), male (aOR = 1.64), and cigarette (aOR = 4.01), e-cigarette (aOR = 1.92) and other tobacco use (aOR = 1.63). Among never users, correlates of greater interest included cigarette and e-cigarette use in the US (β = 0.57, β = 0.90) and Israel (β = 0.88, β = 0.92). IQOS use prevalence was low (US: 3.0%; Israel: 16.2%) but represented in vulnerable subpopulations (younger adults, racial/ethnic minorities).

Keywords: tobacco use; tobacco control; heated tobacco products; global health; alternative tobacco products; non-cigarette tobacco products (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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