A Qualitative Study on Young Men’s Experiences of Intentional Weight-Gain

Craig Donnachie (), Helen Sweeting and Kate Hunt
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Craig Donnachie: School of Social and Political Sciences, University of Glasgow, Glasgow G12 8RS, UK
Helen Sweeting: Retired—Previously MRC/CSO Social and Public Health Sciences Unit, School of Health and Wellbeing, University of Glasgow, Glasgow G3 7HR, UK
Kate Hunt: Institute for Social Marketing and Health, University of Stirling, Stirling FK9 4LA, UK

IJERPH, 2023, vol. 20, issue 4, 1-15

Abstract: This qualitative study investigated how young men perceive their body image and experiences of purposively gaining weight, and what these reveal about broader sociocultural meanings around food, consumption and male body image. The participants in this study were a subsample of men participating in the ‘GlasVEGAS’ study which examined the effect of weight-gain and weight loss on metabolism, fitness and disease risk in young adult men. Twenty-three qualitative, semi-structured interviews were conducted with thirteen men (mean age 23 years) at GlasVEGAS baseline ( n = 10) and weight-gain (6-week) follow-up assessment ( n = 13). Data were analysed using the principles of framework analysis. The majority of men viewed the foods provided as part of the GlasVEGAS study as ‘luxury’ items despite their being of low nutritional value. The weight-gain process prompted men to reflect on how cultural norms and social environments may amplify overeating. Several described being surprised at how quickly they assimilated unhealthy eating habits and/or gained weight. Some valued changes in their appearance associated with weight-gain, including appearing larger or having increased muscle size. These factors are vital to consider when developing weight management initiatives targeting young men, including the valorisation of unhealthy foods, wider social influences on diet and male body image ideals.

Keywords: body weight; male body image; food consumption; eating; masculinity (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2023
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